Behind the Scenes: Adobe Failed $20 Billion Bid Figma Venture

Discover the inside story of Adobe's Failed $20 Billion Bid Figma Venture. Uncover the challenges, decisions, and surprises that ultimately resulted in a failed merger with Financelti.

Adobe Failed $20 Billion Bid

Adobe Inc.’s ambitious $20 billion bid to execute an Adobe acquisition of Figma Inc., a rising star in the design software world, has come to an end. The proposed Adobe merger, announced in September 2022, faced intense antitrust scrutiny from regulators in the US and Europe, ultimately leading to its cancellation on December 18, 2023.

The Regulatory Roadblocks

The primary concern raised by the Competition and Markets Authority was the potential stifling of competition in the product design software market. Adobe a, already a dominant player with products like Photoshop and Illustrator, acquiring Figma, a popular choice for web and mobile app design, could have limited innovation and choice for users, according to critics.

Both the UK’s Competition and Markets Authority (CMA) and the European Commission conducted in-depth investigations into the proposed Adobe merger. The CMA proposed significant divestments of assets, source code, and engineers to restore competitive pressures. However, Adobe declined the suggested remedy package in a letter dated December 14th, leading to the CMA’s provisional decision to block the deal.

Adobe’s Disagreement with Regulators

Adobe’s Chair and CEO, Shantanu Narayen, expressed his disagreement with the regulatory findings. He stated that while Adobe and Figma shared a vision to redefine the future of creativity and productivity, they believe it is in their respective best interests to move forward independently.

Despite Adobe Inc.’s confidence in the merits of the Adobr acquisition and its willingness to address antitrust concerns, navigating the antitrust scrutiny proved too challenging. The scrutiny of potential monopolistic control over the design software market forced both companies to abandon the takeover.

The Implications for the Design Software Landscape

The failed Adobe merger leaves the design software landscape in a state of flux. With Figma remaining independent and Adobe facing continued competitive pressures to innovate, the competition for user loyalty is likely to intensify, potentially benefiting designers with a wider range of options and features.

Designers who rely on Figma for its collaborative design capabilities and ease of use can continue to enjoy these benefits without concerns about Adobe’s potential dominance. Figma’s popularity has been steadily growing, surpassing Adobe XD in the cloud-based design platform space. With the merger off the table, Figma can focus on further expanding its market share and enhancing its offerings.

On the other hand, Adobe Inc., known as Adobe A in some circles, will need to reassess its product design strategy to stay competitive amidst increasing competitive pressures in the design software market. While Adobe’s existing products like Photoshop and Illustrator continue to be widely used, the failed merger with Figma, a prominent player in the Figma design sphere, underscores the importance of adaptability and innovation. Adobe will likely face increasing pressure to deliver new and improved features to attract and retain users in the face of growing competition.


Adobe Inc.’s ambitious $20 billion Adobe acquisition bid to take over Figma Inc. has been halted by antitrust scrutiny. The concerns over potential monopolistic control in the design software market led to the termination of the Adobe merger deal. While this may have disappointed some who saw potential synergies between the two companies, it also presents an opportunity for Figma to continue its growth independently and for Adobe to refocus its efforts on innovation, addressing antitrust concerns, and staying competitive.

The design software landscape is set for an intensified competition, benefiting designers with a wider range of options and features. As the industry evolves, it will be interesting to see how both market leaders, Adobe and Figma, adapt their Figma design and product design strategies to meet the changing needs of designers and maintain their positions amidst the competitive pressures in the market.

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